Book Marketing DeMystified

Marketing DeMystified

Publisher: Mc Graw Hill | ISBN-10: 9780071713917 | PDF | 402 pages | 2.61 MB

This fast and easy guide covers:

• Marketing’s four Ps . . . plus three—planning, positioning, and people
• Tactics for organizing a research-driven campaign
• Strategies for leading a marketing team
• Techniques for branding from the inside out
• Case studies of marketing successes and failures

Simple enough for a novice or student, but challenging enough for a veteran marketing manager, Marketing DeMystified is the most thorough and simple shortcut to decoding key marketing concepts and principles.

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